As advertisers have struggled with how to be present during crisis, putting marketing on the back burner can seem like the safest course of action. Especially at a time where brands just aren’t all that sure that consumers want to hear from them. But is staying low really the right strategy?
In this intimate conversation, Ad Age President and Publisher Josh Golden chats with Sai Koppala, CMO, SheerID and Chris Brandt, CMO, Chipotle about how doing good can actually help drive both society and business forward, and how brands can take meaningful action that yields real results.
Tune in to learn:
- How brands can create an emotional connection with consumers in difficult times
- How brands can yield significant dividends by aligning their CSR/brand initiatives with performance marketing efforts
- Best practices in creating exclusive offers that resonate with target audiences
A custom video made possible by SheerID.