Hot CMO topics heading into 2022

Marketing executives are confronting challenges on multiple fronts—from finding and retaining Gen Z talent to managing relationships with CEOs to making decisions about where to invest precious media dollars as new opportunities such as NFTs arise. Register for Ad Age Next: CMO at AdAge.com/NextCMO. On Dec. 1 and 2, the virtual Ad Age Next: CMO conference will bring together marketing leaders at influential brands, as well as analysts, legal experts and consultants, to discuss how to deal with these issues and more. The agenda includes a candid conversation with Pernod Ricard North America CEO Ann Mukherjee and the liquor giant’s top marketer, Pam Forbus, about how to navigate the CMO-CEO relationship. We will also dig into the latest trends in luxury marketing with a panel that includes the top marketer at electric vehicle startup Lucid Motors. A roundtable with top CMO headhunters will discuss the latest hiring trends and how marketing leaders can position themselves to land their next gig or get a promotion. We will also hear from author and branding expert Thomas Kolster on "how to bust the purpose bubble." Legal experts will weigh in on matters that CMOs should keep an eye on in 2022, such as navigating potential pitfalls related to influencer marketing. Plus, we will get tips on how brands can plug sustainability in a way that is creative and enticing to consumers. Confirmed speakers include: Jeff Curry, VP of marketing and communications, Lucid MotorsAnn Mukherjee, chairman and CEO, Pernod Ricard North AmericaPam Forbus, senior VP and chief marketing officer, Pernod Ricard North AmericaLinda Goldstein, co-leader of the advertising, marketing and digital media practice group, BakerHostetlerCharisse Hughes, senior VP and global chief marketing officer, Kellogg Co.Thomas Kolster, founder and creative director, Goodvertising AgencyAdrian D. Parker, advisor, former global VP of marketing, PatronNorm Yustin, managing director, Russell Reynolds Associates Register for Ad Age Next: CMO at AdAge.com/NextCMO.

Hot CMO topics heading into 2022

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