Where should you focus your marketing right now?

Watch the broadcast replay above—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. As the continually evolving pandemic has brought cities to a standstill, the advertising world has been turned on its head, with brands forced to scrap campaigns and craft new ads with turnaround times of a week or less. With budgets tightening amid economic uncertainty, how are brands making decisions? And what will the shift in spending now mean for the rest of the year? Ad Age President and Publisher Josh Golden chats with Unilever’s Rob Master, Neustar’s Ted Prince, and GroupM’s Brian Wieser about how the industry is adapting to the pandemic and what the lasting implications of these changes will be. About Neustar Neustar, Inc., a TransUnion company, is a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk and communications that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Learn how your company can benefit from the power of trusted connections. https://www.home.neustar About Transunion (NYSE: TRU) TransUnion is a global information and insights company that makes trust possible in the modern economy. We do this by providing an actionable picture of each person so they can be reliably represented in the marketplace. As a result, businesses and consumers can transact with confidence and achieve great things. We call this Information for Good®.A leading presence in more than 30 countries across five continents, TransUnion provides solutions that help create economic opportunity, great experiences, and personal empowerment for hundreds of millions of people. http://www.transunion.com

Where should you focus your marketing right now?

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