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Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.
In today's live edition of Remotely, DraftKing's Chief Marketing Officer Stephanie Sherman unveils the betting platform's new Super Bowl teaser.
DraftKings is returning to the Super Bowl this year and is taking a different approach this time around. The betting and fantasy sports platform made its first foray into the Big Game in 2021, when it aired two 15-second ads. The spots, which were created in-house, featured DraftKings host Jessie Coffield and offered Super Bowl viewers the chance to bet for free on fourth-quarter action, such as who would score the last touchdown or if there would be a 20-yard gain.
In Super Bowl LVI, DraftKings is working with its agency of record VaynerMedia to get a little more creative. Sherman, who was promoted to CMO last week, will join Remotely to discuss DraftKing's Super Bowl strategy and reveal its first piece of creative.
