Watch the broadcast replay below—and follow the conversation on LinkedIn.
Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.
David Droga made headlines when he became the CEO of what was then Accenture Interactive in 2021.
Since then, he has led a massive rebrand of the organization into what is now Accenture Song and helped grow the business to become the second largest agency company globally, according to Ad Age’s Datacenter. Last year Song posted $16 billion in revenue.
Beyond the numbers, Droga’s passion for creativity is still palpable. But the definition of creativity, he said, is more than just communications. For Droga, creativity can be found in transforming a business.