Watch: How accessibility needs to be prioritized in advertising

Watch the livestream broadcast below—and follow the conversation on LinkedIn. Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day. In today's live edition of Remotely, Keely Cat-Wells, founder of C Talent at Whalar, the disabled-led talent management and access consulting company, discusses accessibility and representation in marketing and advertising, with Ad Age Editor Jeanine Poggi. Ad Age events Sign up for events and awards Learn more here According to the Centers for Disease Control, 26% of adults in the U.S.—61 million people—have some type of disability. Yet conversations around disability often get lost in the larger conversation around diversity, equity and inclusion. With C Talent, Cat-Wells has worked to place disabled talent into all roles—not just disability-specific roles—in an effort to normalize disabled people being experts in subjects beyond disability. C Talent has worked with brands including Hulu, Disney, Google Pixel and Savage x Fenty. C Talent was acquired by Whalar in May 2022, marking one of the largest investments ever made in disabled talent within the creator industry. Cat-Wells joins Remotely to discuss how brands should prioritize disabled representation in 2023, what she hopes to see out of Super Bowl campaigns and the need to diversify influencer marketing strategies.

Watch: How accessibility needs to be prioritized in advertising

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