Watch the broadcast replay below—and follow the conversation on Facebook, LinkedIn, Twitch and Twitter.
Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.
In today's live edition of Ad Age Remotely, Kelly Abcarian, executive VP of measurement and impact at NBCUniversal, joins Ad Age's Jeanine Poggi to discuss the state of Nielsen and measurement alternatives.
Abcarian, a former Nielsen vet, joined NBCU last year and has been at the forefront of spearheading efforts to create new TV measurement standards in the wake of the Nielsen upheaval. Abcarian has helped shepherd a request for proposal for NBCU to find measurement alternatives, and a Measurement Innovation Forum to bring together industry organizations, brands and agencies to find solutions.
As the TV industry heads into the annual upfront ad haggle, Abcarian will provide an update on the state of new measurement solutions and the future of Nielsen currency.
