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Welcome to Ad Age Remotely, a streamed video segment focusing on the issues of the day.
In today's live edition of Remotely, Ad Age's Jeanine Poggi is joined by Mindshare North America CEO Amanda Richman to discuss female representation in the ad world and how agencies can do a better job of supporting women.
Richman is coming on her one-year anniversary since joining WPP's Mindshare from sibling GroupM agency Wavemaker. In the role, Richman has been prioritizing helping the media agency evolve investment strategies by incorporating social good. This includes investing in media that’s more inclusive and better representative of consumers, supporting minority-owned media companies, and helping to raise the voices of groups that are overlooked and under-supported.
In the wake of International Women's Day—and amid Women's History month—Richman takes a look at how the so-called Great Resignation and pandemic pressures have impacted equity in the ad world.
