Bhatia is fresh off an event yesterday about NBCU’s new One Platform trading options with a host of new partners. He’s also not far off an upfront where NBCU did a surprising 40% of its business on currencies other than Nielsen. Remotely viewers hear more about how that happened and how it’s going.
NBCU has been at the forefront of trying to lead the industry in a multi-currency (read: not exclusively Nielsen) world, including soliciting RFPs from and vetting dozens of currency providers earlier this year. Bhatia will also discuss the ramifications of recent news that Nielsen’s suspended Media Rating Council accreditation won’t be restored for now.
Bhatia also talks about NBCU’s latest currency initiative, disclosed yesterday, an outgrowth of a Measurement Innovation Forum earlier this month. As part of the initiative, General Motors, Marriott Bonvoy, PepsiCo, State Farm, T-Mobile and Wayfair as well as other financial services and entertainment players will work to accelerate adoption of new measurement currencies for the new upfront cycle.
And now that one of his competitors, Amazon Prime, is regularly publishing data that shows its audiences are bigger than what Nielsen measures, what does he think that says about measurement in the industry?