Measurement
Nielsen gets MRC backing for big data, potentially reshaping TV market
Gift Article
Share
Expand
MRC accreditation could open the door for wider use of Nielsen’s Big Data + Panel in the upfront.
(Ad Age composite. Images: Nielsen, Adobe Stock.)
By:
Jack Neff
|
By:
Parker Herren
January 22, 2025 05:00 PM
Featured Stories
Accounts in Review
Taco Bell adds Quality Meats to its creative roster
Taco Bell also works with Deutsch, Biite, The Community and Edelman.
BB
By:
Brian Bonilla
|
EW
By:
Erika Wheless
Creative Agencies
Rethink makes 18 creative hires across its North American offices
TN
By:
Tim Nudd
Amazon
How Amazon’s AI ad campaign tools are being used by brands to test new ad targeting
GS
By:
Garett Sloane
Media
Why Prudential’s head of paid media can’t wait for AI agents to handle measurement
BD
By:
Brandon Doerrer
