Measurement

Nielsen gets MRC backing for big data, potentially reshaping TV market

MRC accreditation could open the door for wider use of Nielsen’s Big Data + Panel in the upfront. (Ad Age composite. Images: Nielsen, Adobe Stock.)
JN
By:
Jack Neff
PH
By:
Parker Herren
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January 22, 2025 05:00 PM

Featured Stories

Media Agencies
WPP to rebrand GroupM as WPP Media
Media Agencies

Industry leaders react to the news.

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By:
Brian Bonilla
LR
By:
Lindsay Rittenhouse
PH
By:
Parker Herren
WPP to rebrand GroupM as WPP Media
Possible Conference
Why Possible frustrated marketers and vendors
Possible Conference
JN
By:
Jack Neff
PH
By:
Parker Herren
GF
By:
Gillian Follett
Why Possible frustrated marketers and vendors
Accounts in Review
Bayer launches global creative and media review
Accounts in Review
EL
By:
Ewan Larkin
Bayer launches global creative and media review
CPG
Reimagined Brawny man launches a third ply, and it’s no joke
CPG
JN
By:
Jack Neff
Reimagined Brawny man launches a third ply, and it’s no joke