Can Twitter Stop Chiquita From Splitting Cincinnati?
A group of mostly marketing and advertising executives from Cincinnati today launched a Tweet campaign to keep Chiquita, its Twitter-loving CEO Fernando Aguirre and its roughly 400 jobs in Cincinnati.
The company is considering a move to Charlotte, N.C., when the lease on its headquarters building expires next year. The retention campaign -- launched by Cincinnati-based J.B. Kropp, a Twitter strategic partnership executive, and Kevin Dugan, director of marketing at Empower MediaMarketing -- employs the hashtag #NoCincyBananaSplit, and appeared to elicit some almost instant responses from Mr. Aguirre (@FDOAguirreCEO).
"Appreciate all positive comments, support and luv thrown my way in the last 24 hours," he wrote today. "No decision has been made yet on HQ location."
In another, he said, "It's one of the most important & toughest decisions as CEO. Still gathering data. Cinci is a GR8 community. Will communicate when made."
Mr. Aguirre, who also has starred on "Undercover Boss," is a fairly avid tweeter on a variety of subjects, including the recent Fabio ads from his alma mater Procter & Gamble Co.'s Old Spice (he was not a fan), and the play of Cincinnati Reds second baseman Brandon Phillips (@DatDudeBP -- of whom he is a fan).
Charlotte appears to be a top contender for the HQ, placed somewhat oddly in Cincinnati in 1987 when the company was controlled by local billionaire Carl Lindner (whose Great American Insurance is the namesake of the field where the Reds play).
Atlanta is also in the running, and Ohio has ponied up an incentive deal to keep Chiquita.