How big is biggest? WPP alone has revenue greater than agencies
8 through 50.
And yet big is getting ever so smaller. In 2010, the four
largest holding companies made up 65.4% of the total revenue of the
top 50. That's actually been creeping downward from 69.4% in 2006.
But still, big.
But if you want to get into a little more detail, Ad Age's new
2011 Agency
Report digs into the Big Four and the rest to give you an
incredibly comprehensive look at how nearly 1,000 agencies stack up
-- including un-rolling the holding companies and networks.
For more stats, follow @adagestat on
Twitter.
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CORRECTION: In
an earlier version of this post we incorrectly stated that the
revenue for agencies 5-50 (the "next 46") was $35.2 billion. We
erroneously double-counted Publicis Groupe and Interpublic Group of
Cos. The numbers are actually even further apart. The revenue for
the top four are nearly double the rest of the top 50. This was
brought to our attention in the comments below. Reader Chris
Mulligan also took issue with our graphic presentation, which has
now been changed to display the corrected figures as fairly as
possible. We welcome the feedback and we will present copies of our
birth certificates upon request.