It's been a while since I checked-in, so to speak,
with Foursquare data but a recent Ad Age guest post about Black
Friday got me curious. GroupM Search CEO
Chris Copeland uttered the damning phrase "the beginning of the
end" about Foursquare and some anecdotes from his experience in St.
Louis. His point: Foursquare only matters in tech-heavy coastal
cities and fails to resonate with Walmart Nation.
Black Friday 2010, Ad Age and our friends at Trendrr were the
first to report on actual Foursquare check-in data to see which
retailers were hitting the mark in this new channel. Walmart was
consistently a top-checked-in retailer week-after-week, but
especially on Black Friday. So, we decided to check the numbers
Now, Mr. Copeland is right that Foursquare doesn't have near the
scale and reach of Facebook, but we're not buying that its the
beginning of the end for Foursquare. We think it's still the
beginning. Here's why.
First off, Walmart was third in total retail check-ins
||CHECK-INS (THANKSGIVING WEEK)