Does your creative include a Black woman in a meaningful role? Are you depicting an intersectional view of Black female characters? Does the story engender a versatile view of beauty for Black women? These are the questions brands should be asking themselves as they develop campaigns to ensure accurate portrayals of Black women in their messaging, according to a new guide developed by SeeHer and OWN: The Oprah Winfrey Network.
“Brands spend billions of dollars to influence thought and behavior, and imagine the power of those brands dedicating a portion of their spend to reflect Black stories and people,” says Sheereen Russell, group VP, ad sales, client partnerships and inclusive engagement, OWN. “It's more than selling a product or service, it's about creating a meaningful connection and imprint to shift the cultural narrative.”