News Archive

How COVID-19 has changed marketing forever

One byproduct of the pandemic economy “is the expectation that brands deliver their brands and services in ways that meet consumer needs. Those that don’t will be left behind," says Kantar's Jane Ostler. (iStock)
JL
By:
Julie Liesse
February 04, 2021 04:29 PM

Featured Stories

Food & Beverage
Keurig Dr Pepper shuts down in-house agency Liquid Sunshine
Food & Beverage

The in-house shop employed more than 80 people.

JS
By:
Jon Springer
Keurig Dr Pepper shuts down in-house agency Liquid Sunshine
Agencies
Agency layoffs—how to know if you’re at risk and what to do next
Agencies
LR
By:
Lindsay Rittenhouse
Agency layoffs—how to know if you’re at risk and what to do next
Food & Beverage
Why Casamigos’ growth suddenly fizzled—and how the brand plans to bounce back
Food & Beverage
JS
By:
Jon Springer
Why Casamigos’ growth suddenly fizzled—and how the brand plans to bounce back
Datacenter
How this year’s ad job losses might foreshadow a recession—visualizing prior downturns
Datacenter
BJ
By:
Bradley Johnson
How this year’s ad job losses might foreshadow a recession—visualizing prior downturns