Advertising News

A Director's Take: 10 Years With Dos Equis' Most Interesting Man

Director Steve Miller, left, shares a big laugh with Jonathan Goldsmith, Dos Equis' Most Interesting Man. (Radical Media)
March 16, 2016 12:00 PM

It's a melancholy moment in beer history advertising as Dos Equis recently said farewell to its famed spokesman, the Most Interesting Man in the World, who recently took a one-way trip to the moon. Played by actor Jonathan Goldsmith, the iconic character has had one trusty collaborator by his side for the entire run, director Steve Miller of Radical Media, who was there to shoot the first ad, the last one and scores of others in between.

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