Sofia Coppola Directs Gap's Holiday Ads From Wieden & Kennedy
Academy Award-winning director Sofia Coppola -- known for films including
Ms. Coppola directed the campaign's latest installment, with four colorful holiday-themed spots, celebrating individuality at seasonal gatherings of family and friends. The commercials will break in November in the U.S. and U.K., running on TV and in movie theaters. They all feature familiar Thanksgiving and Christmas moments ranging from sweet to cringe-worthy, as characters don items from Gap's latest collection. Each ad ends with the tagline "You don't have to get them to give them Gap."
Each film is set to a different classic song. "Pinball" features "Deep Down," by Hazel and the Jolly Boys.
"Crooner" is backed by Johnnie Ray's "Cry."
"Gauntlet" plays out to "I Got Stripes" by Johnny Cash.
"Mistletoe" is set to The Promise's "I'm Not Ready for Love."
The first part of a supporting digital campaign, with banner ads on Gap's social media channels and GapGiftGuide.com, will go live Nov. 3.