This law firm has a creative team and acts like ad agency
Edelson PC is a plaintiffs’ law firm with an untraditional approach. This becomes clear once you see its casual dress code and graffiti-scrawled walls and murals around the open layout office.
Jay Edelson, the firm’s founder and CEO, says he found the traditional legal atmosphere suffocating when working at previous law firms and had a different vision for his company.
“We're a law firm, but we don't really view ourselves as a law firm,” Edelson says. “One of the major things that I wanted to accomplish was having a culture where people could be creative and the firm was alive.”
However, there is more beyond the office's golf simulator and indoor-volleyball court where weekly matches occur that embodies the feel of an ad agency.
The firm, which focuses on consumer, tech and privacy-related class action litigation among other types of cases, has its own creative division that turns out content like "Hamilton" parodies, “Saturday Night Live”-like skits, a podcast, and even rap music videos that often take aim at the legal industry.
One example is from a song titled “Non-Compliant,” rapped by Ari Scharg, a partner at the firm, about a case in which a large corporation shut down a community hospital.
The song is “about how these big defense lawyers are so proud of their work, and he posed the question, ‘Well, what is it that you tell your kids at home?’” Edelson says. “And he went on to say, ‘This part is true, instead of playing cops and robbers, my kids play us and you.’”