All this must have put Clark in hot water with
TimesUpAdvertising, where she was on the leadership committee --
until yesterday. She resigned from that post in yet another
"Regrettably, I fell into a traditional paradigm of business
first and given the choice again I would do things differently.
That was a mistake. The reckoning for past behavior is not just for
survivors of sexual harassment but for the whole industry which
needs systemic change," she said.
"I want to thank Times Up for being a moral compass, and
supporting both our teams and me, personally, as we work through
this defining moment, to ensure that in every way and everything we
do our agency is a safe, fair and dignified place to work. To best
support the critical work of Time's Up Advertising, Lisa Topol,
co-chief creative officer of DDB/NY, will assume my role on the
Time's Up Advertising steering committee during this time."
So what did Clark know and when did she know it? She declined an
interview with Ad Age to explain.
Time's Up said in its own statement that it was a "good day to
reiterate what it means to uphold and prioritize the Time's Up
"Our mission is to create workplaces that are safe, fair, and
dignified for all. Our signatories are accountable to the values of
the mission. We hold the women who signed, and their agencies,
accountable for a process of change," the organization said in the
But the Royer affair obfuscates the big issue, says
IfWeRantheWorld founder Cindy Gallop. "I don't want to see our
industry focusing on stories about which white man who was
terminated for #MeToo is hired now," she says. "I want to see our
industry focusing on stories about agencies hiring women into
She adds that it would help if ad agencies and holding companies
were more transparent about reasons behind their termination.
Droga5 never explained Royer's departure.
"That habit is entirely at odds with the other statements
agencies and holding companies are prone to making about having
'zero tolerance,'" she says. "We are hearing about zero tolerance
from everyone, then tell us precisely what you have zero tolerance
More bad news for DDB
MillerCoors has given more work to Omnicom, but this time with
BBDO, instead of DDB. The brewer has tapped BBDO's Chicago office,
known as Energy BBDO, to handle
creative for Cape Line, a new low-calorie flavored malt
beverage brand that MillerCoors announced in August.
It shows the brewer is interested in diversifying its Omnicom
creative business beyond DDB, which has steadily built its
MillerCoors portfolio after its Chicago office won Miller Lite last
year. DDB since added Blue Moon via its design-centric unit called
Fifty5Zero, which is based in Toronto. Alma DDB handles Sol, a
Mexican brew that MillerCoors recently took over from Heineken.
MillerCoors pledges to give Cape Line a "robust national marketing
As for why it went with BBDO, the brewer cited the agency's
"prior beer and spirit industry knowledge" and "understanding of
the modern wellness space." BBDO previously worked on Bud Light
before losing the account
in 2015 to Wieden & Kennedy.
Nooks (and crannies) news
Thomas' has named Mono as its lead creative agency of record for
the company's English muffins, bagels and swirl breads. The
138-year-old brand will work with MDC-owned Mono for social and
digital with the potential for out-of-home and TV work. TPN is the
incumbent on the account.
On the move…
Marc USA has promoted Snake Roth (yes, that's her name) to
director of integrated production, overseeing all broadcast TV,
digital video, radio, print and social content. She has been at the
agency since 2015 as an executive producer.
Josh Campo has joined 22squared as senior VP and digital
managing director. Campo was previously at Publicis.Sapient where
he was group VP and global client lead.
WPP's commercial marketing agency Geometry has tapped Tyler
Murray as its new North American president. He was formerly chief
strategy officer and Chicago managing director for TracyLocke,
leading the global SC Johnson and Kellogg's U.S. businesses.
Liquid Agency has tapped a new president: Christopher Rowlinson,
who was formerly senior VP and chief client officer at Wire Stone,
which is part of Accenture Interactive. Rowlinson replaces Scott
Gardner, who will remain CEO of the agency he co-founded in
Contributing: Adrianne Pasquarelli and E.J. Schultz