Agency news to know this week

Nature Made introduces pickle-flavored gummies Nature Made is turning up the flavor with pickle-flavored multivitamin gummies just in time for National Pickleball Month, celebrated in April. This campaign for the limited-time offering comes from Publicis Groupe’s Leo Burnett Chicago and features a limited-edition Nature Made Pickleball Capsule Collection, which includes a range of items from on-court attire to paddle bags and tracksuits. The vitamin and supplement brand, now the official vitamin of USA Pickleball, will have samples available at the upcoming US Open Pickleball Championships in Naples, Florida. A dedicated page for the product went live on April 3 and is available while supplies last. April Fools’ Day brand pranks from Ikea, Dunkin’ and more Carter’s names Mischief @ No Fixed Address creative agency of record Carter's, the children's apparel brand, has selected Mischief @ No Fixed Address as its new creative agency of record. The appointment came without a pitch and is Carter’s first AOR relationship in five years. Along with Carter’s, the company sells the OshKosh B’gosh, Little Planet and SkipHop brands. “We immediately knew these were our kind of people,” Greg Hahn, Mischief’s co-founder and chief creative officer, said in a statement. “We both see this as a chance to build on what people know and love about the brand and frame it in new and unexpected ways. It’s a category they pretty much defined, now they are out to defy it.” See all of Ad Age’s 2024 Creativity Award winners here Quality Meats promotes and hires Independent creative agency Quality Meats named people to 10 new positions across creative, strategy, account and production after recent growth including being named lead creative agency for Samsung Electronics’ U.S. Home Entertainment business in January. Executive Producer Autumn Childress was promoted to head of production. New hires include Dennis Kung and Steph Cajucom, creative directors at Translation, who joined as group creative directors. Joe Burns, previously head of strategy at BBH USA, was named group strategy director. Emma Delorm, an account director at WPP's Wunderman Thompson, is the new group account director. Colleen Vail was appointed account director to help lead day-to-day on several clients, including Kimberly-Clark paper towel brand Viva. Vail was previously an account director at Offsite Agency. Karina Azevedo, senior brand strategist at Deutsch LA, was appointed senior strategist. Hannah Berling joined as a senior art director. Berling, whose previous experience includes freelancing as an art director for Quality Meats, also previously worked as an art director at Mischief @ No Fixed Address. Scott Behrens was named senior copywriter after holding copywriting roles at TBWA\Chiat\Day and Wieden+Kennedy. Gustavo Feria was named account supervisor, a role he previously held at BSSP. Elite Media appoints a president Elite Media has appointed Desai Curtis to the new role of president of the Black-owned agency. Curtis was most recently executive VP and head of product and services at BBDO. “Elite Media is evolving,” Christopher Crawford, founder and CEO of the Harlem, New York-based agency, said in a statement. “And we’ve been looking for our needle in the haystack. Someone who has big agency acumen yet still maintains a real connection to culture and a commitment to driving innovation with diverse audiences.” Oberland expands team and becomes e.l.f. Beauty’s purpose AOR New York-based agency Oberland announced five new hires. Monica Taylor, group creative director, was previously at Wieden+Kennedy; Mani Schlisser, director of strategy, worked at Ogilvy; Hannah Poupard, senior project manager, was at Anomaly; Alec Samuelson, senior copywriter, and Isabella Hardt, senior art director, joined from adam&eveDDB. Oberland also announced it is now e.l.f. Beauty's purpose agency of record. The appointment follows its work on last year’s “Show Your(s)e.l.f.” campaign featuring blind Paralympic swimmer Anastasia “Tas” Pagonis. Red Antler names new chief creative officer Red Antler named Kiser Barnes as its newest partner and chief creative officer, effective April 1. Barnes will oversee a team of 40 creatives responsible for brand identity, UI/UX, content, advertising, social media and experiential projects. Barnes was previously executive VP, head of design and innovation at Digitas and was one of AdAge’s Web3 Marketing Trailblazers of 2023. Jenna Navitsky, Red Antler’s most recent CCO, left the Brooklyn, New York-based creative agency last fall. Just briefly The Shipyard promoted Tammy Haughey to managing partner. Haughey previously served as executive VP, account management. Haughey will now oversee the agency's California operations, including its offices in Sacramento, San Diego, and Newport, and continues to be the executive lead, overseeing account management. Amanda Moul and Lauren Arnold, who were previously VP, group account directors, were promoted to VP, account management roles for California and Columbus, Ohio, respectively. Baton Rouge, Louisiana-based creative agency ThreeSixtyEight received its certification as a B Corp after a two-year certification process. The eight-year-old agency shared that it is the first in the region to be awarded the certification. Colorado-based Fortnight Collective named hires for new positions. Sam Emrich, senior director of strategy and insights, was previously director-verbal strategy of FutureBrand. Drake Paul, associate creative director and copywriter, previously a freelance associate creative director, most recently worked as an associate creative director at WorkinProgress. Jeff Roy was hired as associate creative director and art director; and Rachel Arther, hired as producer, was previously integrated producer at Vladimir Jones. BCW and Hill & Knowlton, set to merge on July 1, forming Burson, named Laura Anderson as chair, technology, the Americas at Burson. She will begin at BCW on April 22. Anderson previously led her own consultancy and before that was senior communications adviser and acting head of communications at DeepMind after spending nearly 20 years at Intel Corp. FootJoy’s new “Joy Ride” ad, part of its ongoing “Feel the Joy” global brand platform, comes from independent agency Opinionated. It features Max Homa, a six-time PGA Tour winner and the world's 10th-ranked player. The ad features the ’70s classic “I’m Not in Love” by 10cc and was directed by Randy Krallman of Smuggler. The commercial debuts on TV this week during the Valero Texas Open on NBC and The Golf Channel. 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Agency news to know this week

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