Florida Lottery's “Literally for Life” campaign from PPK plays with common idioms and figures of speech.
Tom Burrell, founder and former CEO of Burrell Communications Group, has traded the board room for a recording booth with his new single, “Deep.” The spoken word composition compares a lover’s insightfulness to Black culture and Black icons, spoken over a smooth jazz meets R&B track.
“In a world with so much idle chatter about things that don’t much matter you magically appear, filling empty space with wisdom, substance, grace and mucho mas. Baby, you’ve got gravitas,” Burrell wistfully writes. “You’re the company I want to keep, because you’re deep...”
While written as a love song dedicated to Burrell’s wife, Madeleine, “Deep” is a tribute to all Black women, he said. “The lyrics are designed to let you feel (the emotional part) and make you think (the cerebral part),” Burrell said in a statement. “The intent is to give the listener information he or she may already know, but also information that would be valuable to learn.”
Burrell has also written and produced tracks including “Say What?” and “Straight Talk” from his debut album “Squeezin’ the Juice.”
Peet’s Coffee has chosen Mischief @ No Fixed Address as its creative agency of record. Mischief will lead creative while No Fixed Address Media will lead media strategy and buying.
Peet’s, which says it created the craft coffee movement in the 1960s, is looking to expand its customer base beyond the “loyal following of diehard coffee fans” it has curated over the last 60 years, said Peet’s VP of Brand Jessica Buttimer. “If Peet’s role in the coffee revolution is new news or comes as a surprise to you, then we’ve answered why we’re partnering with a creative powerhouse like Mischief @ No Fixed Address,” Buttimer said in a statement.
The first campaign is expected to “launch very soon,” according to the agency.
It was not clear which agency previously held the account.
When the Florida Lottery says its winners get money every year “for life,” they really mean it. The new campaign, “Literally for Life,” is from its longtime agency of record PPK and was inspired by the popularity of the Year for Life scratch-off games, where players can win up to $1 million a year for life. For each version of the game, the possible prize is right there in the name.
The accompanying spot plays off the regularity with which the word “literally” is used figuratively in everyday speech. While the prize is “literally” on the scratch-off ticket, a man blown off his feet by a gust of wind is “literally blown away” while a woman who is “literally tickled pink” is tickled with feathers and turns pink.
Florida Lottery is also livestreaming “Literally, The Game Show,” which explores the world of idioms, colloquialisms and figures of speech. Facebook users can play along for a chance to win prizes.
Church’s Texas Chicken has appointed independent agency Brunner as its strategic and creative agency of record following a competitive review. The news comes after the Atlanta-based chain appointed former California Pizza Kitchen exec Natalia Franco as its global chief marketing officer in March.
Church’s past creative AORs included Chicago-based ESW Partners and Boulder, Colorado-based Made. It’s unclear what agency most recently held the account.
Jameson Irish Whiskey has appointed Ogilvy as its new global creative agency following a competitive review handled by R3. TBWA previously held the account for 20 years.
“Creatively and strategically, Ogilvy impressed the team over the course of a rigorous pitch process, pairing a global outlook with local cultural relevance in our key markets, and we’re very excited to begin working together,” Brendan Buckley, global marketing director at Irish Distillers said in a statement. “I would also like to sincerely thank TBWA globally, and most recently TBWA Dublin, for their valued creative contribution to the Jameson brand over many years.”
The appointment is an extension of Ogilvy’s remit with Jameson’s parent company, Pernod Ricard. Ogilvy also handles creative for Absolut and Pernod Ricard USA’s tequila and Mezcal brands.
Brewing company Carlsberg Group appointed Dentsu’s iProspect as its new global media agency of record following a competitive review. The account was previously handled by IPG’s Initiative.
PureRed named Heather Collins its first chief client officer. Collins most recently led Publicis One’s team across Arc Worldwide, Epsilon and Hawkeye, serving as executive VP of business leadership for Unilever.
Innocean USA has been named media agency of record for Korean Air. Innocean USA is charged with increasing travel to Korea as Korean culture has risen in popularity in the United States and as eased COVID-19 restrictions have boosted air travel.
Jennifer Richman joins Imre as its first executive VP of client operations. Richman was most recently at McCann Health New York, where she was an executive VP and led more than 50 team members.
PR agency Hill+Knowlton appointed Craig Buchholz as its new U.S. CEO. Buchholz previously served as the head of communications of General Motors. He takes over for Richard Millar, who will retain his role as global president and will return to the U.K.
Packaged food marketer Bob Evans Farms appointed Venables Bell + Partners as its creative and strategic agency of record. It’s unclear what agency previously held the account.
