Agency news you need to know this week

Crowley Webb names CEO Crowley Webb has promoted Tricia Barrett from chief operating officer to CEO. Barrett replaces Jim Hettich, who had been CEO since 2003 and will remain chairman through the end of 2023. “If there’s one person who is best suited for the job of Crowley Webb CEO, it’s Tricia Barrett,” Hettich said. “She has, no doubt, been one of the fiercest and most phenomenal leaders to set foot in this agency, offering an immense amount of knowledge and expertise to drive the growth of each employee and the agency as a whole.” Barrett joined the Buffalo, New York-based agency in 2003 as an account supervisor and was the youngest person ever named to Crowley Webb’s management team when she was made vice president of operations in 2008. Barrett led the strategic efforts for a number of Crowley Webb’s key clients including Highmark Blue Cross Blue Shield Western New York, Evergreen Health and AAA Western and Central New York. David Buenos Aires names duo CCOs David Buenos Aires has appointed Nicolás Vara and Ignacio Flotta as chief creative officers. The duo, affectionately known to the agency as Nico and Nacho, joined as creative directors in 2017 and were promoted to executive creative directors in 2019 after Pancho Cassis became a partner and global chief creative officer. “When I arrived to David, I was convinced that their talent was key to take the agency to the next level; and I was right,” Cassis said in a statement. “Only a little bit of what they are capable of has been seen.” Throughout their tenures at David, the pair have worked on The Coca-Cola Company, ABInbev, HSBC, Burger King, The Walt Disney Company, Mondelēz, Macma, Netflix and Volkswagen México. They were the minds behind campaigns such as “All In Promo” for Noblex and the Wallbox spot in Super Bowl LVI. Cannes Lions coverage Follow our live blog here Sign up here for email updates See all of the Grand Prix winners here Ogilvy appoints global executive creative director for SC Johnson account Adriano Matos has joined Ogilvy as global executive creative director for SC Johnson, a client that has worked with Ogilvy for nearly a decade with a portfolio of brands that includes Glad and Pledge. SC Johnson consolidated its global creative and commerce business within WPP’s bespoke team of Ogilvy and VMLY&R Commerce in 2022. While the privately owned company doesn’t disclose ad spending, Ad Age Datacenter estimated SC Johnson's worldwide spending in the range of $1 billion in 2022. Matos most recently led McDonald’s global business for Publicis at Leo Burnett and has previously led creative for Campbell’s, Beam Suntory and Meta. Joan goes to London New York-based agency Joan Creative has launched its first international office in London. The office will also include the expansion of its studio, called Joan Studios. Joan London will be led by Executive Creative Director Kirsty Hathaway, who was previously VP, creative at Refinery29 and Tom Ghiden, who most recently served as a joint head of business at McCann London. The London office opens with inaugural clients that include: eBay, Cereal Partners Worldwide, Rare Beauty and Luna Daily. Boys No More There’s a new boy band in town that includes some familiar faces. CSAA Insurance Group’s new campaign for its AAA insurance brand includes the creation of “Boys No More,” a fake pop group made up of real artists from iconic boy bands. Its members include Joey Fatone from *NSYNC, Nick Lachey from 98 Degrees, Joey McIntyre of New Kids On The Block and Wanya Morris of Boyz II Men. Together they created a music video in the style of ’80s and ’90s boy bands called “Make it Right” with lyrics catered towards CSAA’s business. Boys No More also has TikTok and Instagram handles, with a dance and karaoke challenge launched on social media. The work was created by Deloitte Digital, with music written, produced, recorded, arranged and mixed by Heavy Duty Projects, and video handled by Calmatic, the director of Lil Nas X’s “Old Town Road” music video and the 2023 remake of “White Men Can’t Jump. The band will also be touring this month, hitting Baltimore, Philadelphia, Roanoke, Virginia, and Washington. Mobile billboards and stadium advertising will be live in Baltimore; Cincinnati; Hartford, Connecticut; Indianapolis, Oklahoma City, Philadelphia, Tulsa, Oklahoma; and Washington. Opinionated hires first chief growth officer Portland, Oregon-based independent agency Opinionated has hired its first chief growth officer. Kate Higgins joins the agency after previously serving as chief growth officer at Erich & Kallman. She also previously served as president of MullenLowe and held leadership roles at Crispin Porter + Bogusky, Carmichael Lynch and Fallon. “Opınıonated first caught my eye with the State of The Union work they did for Seventh Generation,” Higgins said.”Then I started seeing this incredible Dr. Umstick character while watching baseball, and I was shocked the work came from the same agency. Their wide creative range and ability to bring a brand to life in a way that only that brand can left me intrigued,” Higgins said in a statement. Just briefly The Marketing Arm has made a couple of executive moves. Erin Wasson, executive VP of growth and development, has been promoted to the newly created role of executive VP, managing director. Also, Rick Utzinger joins the agency as executive creative director after previously working at BBDO LA. Check out the latest Ad Age events and award programs

Agency news you need to know this week

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