After these last few years, conferences are much more important than ever to connect and keep up with the pulse of the industry. Time to get your ticket for The Small Agency Conference is winding down. The only industry event specifically tailored for the needs of agencies with fewer than 150 employees is taking place from August 2-4th.
Come check out my panel as I interview Kate Higgins, chief growth officer of Erich and Kallman, and Christofer Peterson, senior VP of people and culture at Dagger. We’ll be discussing which good and bad trends are likely to survive the pandemic such as flextime, virtual working, and more.
The conference will touch on other topics as well including the following: How to deal with burnout after a year of working 24/7; how small shops are diversifying their talent base and becoming more inclusive; how to land a large client and how that might affect your business; how to grow your capabilities without selling out; and how to build culture within your agency, and why that could help you win new business.
TBWA executive hires in Los Angeles
TBWA\Chiat\Day Los Angeles has brought on Wayne Hempe as chief financial officer and Courtney Nelson as managing director. Hempe is replacing John Minty, who recently took a role as chief marketing officer of fitness brand F45. Nelson is taking over for Michael Claypool, who has assumed a new role as TBWA West Coast’s growth lead.
Hempe has spent 14 years within the TBWA collective, previously holding senior leadership positions at Nissan United, TBWA\Worldwide, TBWA\South Africa and TBWA\NEBOKO in Amsterdam. He most recently served as VP, finance at TBWA’s Nissan United North America. Previously Nelson has spent over a decade at Wieden+Kennedy Portland, most recently as global group brand director.
Why go out? Have fun indoors
New York-based agency Fancy and “Pleasure, passion, and romance” chain Lion’s Den, are releasing a campaign dedicated to celebrating what it deems the “Summer of Love” indoors.
The campaign consists of six new commercials, a mix of 60, 30, and 15-second videos, across CTV, online video, digital, and social media, including an OTT buy during the Summer Olympics. While everyone is itching to go outside, Lion's Den is encouraging people to enjoy their time inside with a partner by “Exploring a surprise box of goodies from Lion’s Den.”