The ad industry gets in on the ‘Barbie’ craze

After weeks of marketing efforts, product partnerships and brand activations, Greta Gerwig’s summer juggernaut “Barbie” has finally hit theaters, and the ad industry is not immune to the fervor. The buzz around #Barbiemania and #Barbiecore has reached a fever pitch. The movie has racked up more than 100 brand partnerships, and mentions of #Barbie on social media have risen 80% on YouTube and 191% on TikTok since the start of the year, according to social data company Snack Content. From parodies and look-a-likes to memes and satire, here are some of the ways Barbie has painted the advertising world pink. You knew it was coming: Ad Tech Barbie! pic.twitter.com/RVM7pLV6Td— Terence Kawaja (@tkawaja) July 20, 2023 pov: when all the kens want your attention pic.twitter.com/TVjqyRd6v1— HubSpot (@HubSpot) July 21, 2023 me being a social media manager vs. my neglected personal social media accounts pic.twitter.com/itncDSnawh— annie-mai (@anniemaisocial) July 21, 2023 View this post on Instagram A post shared by Marketing & Advertising Memes (@agencyprobs) pic.twitter.com/tUGu3tJW5W— digital_chadvertising🍪 (@digi_chad42069) July 18, 2023 May have gone too far with this one pic.twitter.com/Azve78X0jc— R/GA (@RGA) July 21, 2023 Subscribe to Ad Age Sign up now for the latest industry news and analysis Click here

The ad industry gets in on the ‘Barbie’ craze

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