AdColor has appointed Droga5 to be its agency of record, selecting the award-winning creative shop to help amplify its global influence ahead of the diversity-focused organization’s 15th anniversary.
“We’re ecstatic to partner with Droga5 and tap their industry-leading skills to evolve our brand and continue pushing boundaries in the DE&I world,” says Tiffany R. Warren, founder and president of AdColor.
“We’re confident Droga5’s top-notch creativity and brand thinking coupled with AdColor’s immense ambition will help us take the organization—and the way our community experiences our brand—to the next level,” she says.
The search for an agency of record was spurred in part by the pandemic, which saw the annual AdColor Awards, Conference and Futures program shift to virtual formats, thereby exposing the formerly domestic events to a wider, global audience for the first time.
Droga5, named Ad Age’s Agency of the Decade last year, “will help AdColor capitalize on this increased engagement and overall awareness,” the organization said in a statement. It will also expand the virtual footprint of AdColor Everywhere in 2021 and beyond, and “drive the evolution” of the group’s business model, which is aimed at becoming a global leader in diversity, equity and inclusion in the creative industries.
The group has previously partnered with agencies including GSD&M, TBWA\Chiat\Day and McCann for creative work.