Amplifying mothers for Mother’s Day
It's almost Mother's Day and this year agencies are celebrating with some purposeful ad campaigns. New York agency Fancy, which is entirely female-owned, has created an uplifting social media effort for I Support the Girls, a collective dedicated to providing women in need with essential items like bras, underwear, and menstrual hygiene products. The campaign, titled “Lift a Mom,” features a series of shareable, illustrated images and GIFs that encourage people to donate new or gently used nursing bras with the added options of donating cash or purchasing on an Amazon “wish list” to mothers in need.
