This is Heartlent’s first project as part of its recent strategic partnership with Opendorse, a technology platform dedicated to helping athletes market themselves, to provide digital and social strategy, as well as creative production and content to student athletes, colleges and universities.
“This is an example of what’s possible on the creative landscape for college athletics,” co-founder and head of creative of Heartlent, Elliot Gerard said in a statement. “As we enter the new age of NIL [Name, Image, and Likeness], colleges and universities are going to be stepping up their content strategy as part of the overall approach to recruiting.”
Georgia wants to be on your mind
Explore Georgia, the state tourism office within the Georgia Department of Economic Development has teamed up with Atlanta-based agency Blue Sky Agency to launch a multimillion-dollar recovery marketing campaign across a variety of digital and print media.
The “Ready. Set. Georgia.” campaign pairs imagery around Georgia with a call to action for travelers to explore the state.
“As more people are vaccinated and eager to travel, tourism is a top priority for Georgia’s economy, and I am committed to ensuring both its recovery and continued success," Georgia Gov. Brian Kemp said in a statement. "I was glad to approve an additional $1 million to support communities throughout the state to restart their tourism marketing after a year when their primary funding source was impacted dramatically,”
The campaign follows a decision made in April by Major League Baseball to move the 2021 All-Star Game out of Atlanta in response to a new Georgia law that has civil rights groups and politicians concerned about its potential to restrict voting access for people of color, according to a report by ESPN.
Fetch Rewards brings on creative and media AORs
Fetch Rewards, a mobile shopping rewards platform, has named Anomaly its first creative agency of record and Noble People its first media agency of record. There was no formal review.
Under the partnership, Anomaly and Noble People will collaborate on a brand campaign that will look to increase awareness among the head of household shoppers but also expand to new audiences beyond traditional grocery shoppers, according to a statement. This is the first time the platform with 8 million active users will invest in an integrated national marketing campaign since launching in 2017.
Joan takes a bite into new startup
New York-based agency Joan is doing the launch campaign for startup Hive, a marketplace dedicated to selling curated natural and sustainable products such as cookies, condiments, canned goods and cleaning products. The launch features promo videos, banner ads, and across-the-board social media assets, which all have a simple and clean aesthetic.
Joan has also taken a partnership stake in the startup, which was co-founded by Scott Morris (co-founder of FreshPet), Katie Tyson and Thomas Ellis.
“As a breakthrough new startup, Hive is the perfect example of a modern brand that
is poised to become a legend, and we especially love that it’s hip to something modern culture is looking for right now,” Lisa Clunie, co-founder and CEO of Joan, said in a statement.
People on the move
MDC’s Forsman & Bodenfors has hired three new associate creative directors for its New York office. Sarah Ratinetz joins after spending four years as an associate creative director at Burns Group. Matteo Capaldi and Alice Chiapperini join F&B as a team, having worked together for eight years, the last five-plus at AKQA in Portland.
These moves are a continuation of creative hires for the agency. In March it was reported Emma Eriksson was brought on as the New York office’s new co-head of creative after previously serving as an art director at F&B's Stockholm office. The new hires will report to co-heads of creative Eriksson and Matt Creamer.
Rafael Donato is the new chief creative officer of David Miami after spending five years at the agency’s São Paulo office. Prior to joining David in 2016, Donato spent eight years as a creative director for Ogilvy Brazil.
Los Angeles marketing shop Cashmere has brought on two key hires. Sandy Song, previously a chief client officer at Phenomenon, was brought on to lead client services and Jesse Nicely, an eight year Cashmere veteran was promoted to VP, previously serving as a strategy director.
Tessa Conrad, previously global director of operations at TBWA New York, has been named the Head of Innovation for TBWA\Asia, based in Singapore.
Digital content agency Little Dot Studios has hired John Holdridge as its managing director in the U.S. Holdridge previously served as Fullscreen’s general manager of brand services and is also bringing over a number of his Fullscreen colleagues, including James Norell, who takes on the role of senior VP business operations and strategy, and Jordan Benedict, who becomes senior VP, content development and creative strategy.
The 4A’s has brought on new members of its executive leadership team. Ashwini Karandika joins as the exec VP of media, tech, and data. Mollie Rosen joins as exec VP of strategy and insight and innovation. Greg Walker has been promoted to exec VP of member engagement and development for independent agencies and retention; and Brian Nienhaus has been promoted to exec VP of member engagement and development-holding companies and growth.
“Saturday Night Live” directors Hannah Levy and Adriana Robles have signed as commercial directors for creative production partner Tool of North America.
Ogilvy was named the lead agency for World of Hyatt, which is Hyatt’s guest loyalty program. Ogilvy will support the strategic development and creative expression of World of Hyatt’s member communications, promotions, and program enhancements.
Cincinnati-based agency Curiosity was named agency-of-record for Canadian-based personal care brand basd, where it will lead the company’s brand strategy, creative concepting and production, media activation, and data analytics.
Publicis Groupe’s Team One moves into its new Boise office which was previously known as Publicis Boise. The move is a result of “realignment” within the Publicis network, the agency said. The office will be led by managing director, Christal Gammill, a veteran of the Publicis team who has been overseeing operations of the Boise office since 2013.
MullenLowe New York promoted João Paz, previously associate creative director, to head of design. Previously Paz was at Ogilvy for five years across multiple offices where he worked on accounts like Coca-Cola and American Express.