Happy Friday, and welcome back to Agency Brief. This week, we’re taking a look at a MrBeast brand’s call to agencies, Keith Reinhard’s real estate payday, leadership changes at an Interpublic Group shop and more. Want to be included in a future edition? Reach out to [email protected] and [email protected] for consideration.

Here’s an interesting opportunity

MrBeast’s Feastables line of chocolate is looking to agencies and creatives for support in 2025, according to a LinkedIn post from Bryan Waddell, the company’s senior director of brand marketing.

Feastables isn’t issuing an RFP or conducting a formal review. Instead, in his Oct. 30 post, Waddell encouraged interested agencies to message him directly over the next 45 days.

“All those great ideas that were left on the cutting room floor since your client would ‘never f*cking do that?’ Let us hear it,” Waddell wrote. “Always wished you had that one client that was open to risk and swinging for the fences? Here we are.”

Feastables is included in the recently launched Lunchly, a prepackaged lunch brand from creators MrBeast, Logan Paul and KSI, which also includes a bottle of Prime Hydration. Waddell says Feastables will have more new products next year. Happy pitching, everyone. 

In case you missed it

Before we go any further, here are a few of Ad Age’s biggest agency stories this week:

• Inside rolling layoffs at Publicis Groupe digital agencies
• Kimberly-Clark launches global creative and media review
• Droga5 hires DDB Chicago CEO for global chief strategy role

A DDB legend’s latest deal 

Keith Reinhard, chairman emeritus of DDB Worldwide, has sold his three-bedroom home at Deutsche Bank Center, the high-rise condo at 25 Columbus Circle by Central Park, for $11.5 million, Crain’s New York Business reported, citing a deed that appeared in the New York City register Wednesday.

When he initially put the apartment on the market in February, he listed it for $17 million, according to Crain’s New York Business, citing StreetEasy. Reinhard paid $9.3 million for the home in 2004, according to the register.

Changes at MullenLowe West

MullenLowe West, which in April came under the purview of President Jenn Wong, is adding three new executives to its leadership team.

The IPG agency named Steph Kohnen, the former Taco Bell lead at Deutsch, as executive creative director. She replaces the duo of Carlos Alija and Laura Sampedro, who left in May.

MullenLowe West named Donesh Olyaie as head of strategy. Olyaie, who was director of strategy at Keurig Dr Pepper’s in-house creative agency, Liquid Sunshine, succeeds Kristina Jenkins, who also departed earlier this year. 

And Kim Withee was named head of account management, a new role. Withee was most recently program manager at Meta’s in-house creative agency, Creative X. 

A fun challenge to go

Halloween is now officially over, but here’s one fun last tidbit from FCB. The IPG agency has hidden 36 “iconic FCB images” within the photo below. Have a go trying to find them all, if you dare. 

Just briefly 

McCann veteran Kate MacNevin is joining B2B marketing agency Stein IAS as global CEO, where she will also spearhead parent company MSQ’s B2B division as executive chair. She replaces the retired Rob Morris as Stein IAS’ chief executive; the second role is new. MacNevin, who had spent 18 years with the IPG network, most recently served as the global CEO and chair of MRM and global chief operating officer of McCann Worldgroup. 

More: MSQ acquires creative agency SPCSHP

Election Day is nearly here, and multiple agencies pitched Ad Age about work related to the big day. Creatives from Barrett Hofherr and Supernatural created a tool that allows voters to “Kamalize” a photo of themselves in the style of the 2008 Barack Obama campaign poster. Fortnight Collective is running an updated version of its Votex campaign, which encourages voters to visit its website FlowtothePolls.com to find out how to register to vote.

Creative and digital agency Hero Collective has announced a new healthcare division, Hero Collective Health, which will support clients with brand strategy, media planning and buying and more, Founder and Chief Hero Joe Anthony announced this week. 

Indie agency Magic Camp has launched The Founders Program, a consulting initiative designed to support women and minority entrepreneurs as they build their brands. Tied Sunwear, a UPF clothing brand, is one of the first companies to work with Magic Camp. 

Publicis Groupe’s BBH USA hired Ben Bass as strategy lead, a new role. Bass, who will be based in New York, joins from WPP’s VML, where he served as strategy lead, owner marketing for Ford.