Agency reviews—how incumbents can defend accounts and retain clients

Independent agency Cornett’s team after successfully defending its A&W Restaurants account in January. (Cornett)

Lindsay Rittenhouse

July 23, 2024 09:00 AM

Agency pitches are on the rise, but that doesn’t mean the majority of accounts in review are changing hands.

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McGarrah Jessee is sending thumbs-up trophies to other agencies doing good work

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