Amerisave chooses Arnold as creative agency, aims to be the 'Pepsi' to Rocket Mortgage's 'Coke'

Mortgage company AmeriSave has chosen Havas Group's Arnold as its creative agency without a competitive pitch. While the company hadn’t engaged a creative agency of record prior to this, it had most recently worked with The Martin Agency on a project basis. That assignment wrapped up in March, a spokeswoman for The Martin Agency told Ad Age.