This is a significant move for the trio that hasn’t been working together long. Duncan joined the agency in September, Rizuto joined last April and Callard was promoted to CSO of the New York office after previously serving as head of planning. Despite the short-lived partnership between the trio, also referred to internally as ART, there has been some significant work and new business wins coming out of the New York office.
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Recently the office won brand work for LinkedIn, Martell, and Google Shopping which will now be under BBH USA. The trio also worked on critically acclaimed campaigns such as the “Glass Ceiling Breaker” campaign, which depicted Vice President Kamala Harris in a glass portrait in front of the Lincoln Memorial and the agency’s “Black-Owned Friday” Google campaign, featuring artists Wyclef Jean and Ari Lennox. The LA office has also produced some notable work for Mattel's Barbie like its “A Doll Can Help Change the World” and the “The Future of Pink is Green” campaigns.
Another focus for the new leadership team is to continue hiring diverse talent as the agency is in the midst of filling nearly 20 positions. Currently, the New York office has around 90 employees and the LA office including BBH Entertainment has 20 employees.
“We've been pulling in some pretty incredible talent, really incredible top-notch talent. but the landscape is what it is,” Duncan says. “The freelance market is ruling the industry right now. I think people want that flexibility. I speak to a lot of agency presidents and CEOs and we're all commiserating. We're all searching for the same people, and we're all talking to the same people because the pool really isn't that big, and we're all struggling.”
The agency will be releasing work for Linkedin in October, is gearing up for a second “Black-Owned Friday” campaign, creating work for Martell’s cognac brand Blue Swift and is helping Google ideate ways for the brand to integrate within the WNBA’s 25th anniversary season through various platforms after Google agreed to a partnership with the league in May.
Contributing: Ann-Christine Diaz
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