Agencies

BBDO changes its positioning—behind the strategy and new mantra

BBDO Global CEO Nancy Reyes (left) and BBDO Americas Chief Creative Officer Chris Beresford-Hill have introduced a new mantra at BBDO designed to move away from “safe” marketing. (BBDO)
BB
By:
Brian Bonilla
February 20, 2025 02:00 PM

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Accounts in Review
Ikea hires David and Alma following a fiercely contested US agency review
Accounts in Review

The WPP and Omnicom Group agencies will launch creative work for the retailer this fall.

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