Agencies

BBDO changes its positioning—behind the strategy and new mantra

BBDO Global CEO Nancy Reyes (left) and BBDO Americas Chief Creative Officer Chris Beresford-Hill have introduced a new mantra at BBDO designed to move away from “safe” marketing. (BBDO)
BB
By:
Brian Bonilla
February 20, 2025 02:00 PM

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Agencies
David Droga on his decision to step down as CEO of Accenture Song and what’s next

Droga, who said he contemplated full retirement, will stay on as Accenture's vice chair.

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David Droga on his decision to step down as CEO of Accenture Song and what’s next
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