MullenLowe's Frank Cartagena on adapting for the future of creativity

In partnership with Breaking and Entering Media, Ad Age is publishing the “Breaking and Entering” podcast on AdAge.com. Learn more about the show at Breaking-Entering.com.

In the newest episode of “Breaking and Entering Advertising,” host Geno Schellenberger interviews Frank Cartagena, U.S. CEO of MullenLowe, about his journey from chief creative officer of The Community to leading the U.S. operations for IPG agency MullenLowe.

Cartagena, who started his role in January 2024, details how he took the helm at MullenLowe at a pivotal time and outlines his philosophy of creative problem-solving and navigating business challenges in an increasingly complex industry. He also reflects on his time at The Community and how the agency's Miami culture and quirky creative style influenced his leadership approach.

Cartagena discusses the importance of pushing creativity across all departments and shares his vision for transforming the agency into a hub for creative innovation, as well as his commitment to ensuring the agency adapts to the evolving needs of brands. He also underscores the value of curiosity, resilience and adaptability in the face of creative and business challenges.

Watch the episode above to hear Cartagena's insights on what it takes to lead an agency in today's fast-paced landscape and how others can thrive through innovation. Find more episodes on Spotify.

About Breaking and Entering Media Breaking and Entering Media is a leading platform dedicated to helping everyone better understand and break into the advertising world. Whether aspiring advertisers landing their first job, agencies winning their dream clients or production companies connecting with top agencies, Breaking and Entering bridges the gap and helps people pull off their ultimate “heist” in the industry. Founded in 2020, it quickly became a top resource for industry insights, strategies and expert advice. Consistently ranked as one of the top 5 advertising podcasts globally, Breaking and Entering exists to tell the stories that break down the advertising industry and empower its audience to thrive in an ever-evolving landscape.