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In the newest episode of “Breaking and Entering Advertising,” Rob Baiocco, co-founder and chief creative officer of The Bam Connection, shares his journey from a long career at Grey New York to founding his own independent agency. Baiocco explains his agency’s mission of simplicity and how the shop helps challenger brands find their edge in an increasingly competitive advertising landscape.

Baiocco recounts his career path, beginning as a copywriter at Grey New York, where he worked for over 20 years, rising through the ranks to become deputy chief creative officer. He reflects on his decision to leave the holding company world to establish a Brooklyn, New York-based creative indie agency rooted in the philosophy that “simplicity liberates creativity.”

In the conversation, Baiocco emphasizes the importance of having a clear, simple message, particularly when working with challenger brands. He shares how his agency helps smaller brands punch above their weight and how even large, established brands sometimes need to think and act like challengers to stay competitive.

Baiocco offers invaluable advice on breaking into the industry, maintaining a creative edge and constantly generating ideas, even when most never see the light of day.

Listen to the episode above to hear Baiocco’s full story and how The Bam Connection is helping challenger brands thrive. Find more episodes on Spotify.

About Breaking and Entering Media

Breaking and Entering Media is a leading platform dedicated to helping everyone better understand and break into the advertising world. Whether aspiring advertisers landing their first job, agencies winning their dream clients or production companies connecting with top agencies, Breaking and Entering bridges the gap and helps people pull off their ultimate “heist” in the industry. Founded in 2020, it quickly became a top resource for industry insights, strategies and expert advice. Consistently ranked as one of the top 5 advertising podcasts globally, Breaking and Entering exists to tell the stories that break down the advertising industry and empower its audience to thrive in an ever-evolving landscape.