The latest campaign from Buchanan’s Scotch Whisky celebrates Hispanic Heritage Month by highlighting the duality of being Hispanic American.
The national “What Glory We Are” effort includes a video that stars 2020 Puerto Rican Olympic Gold Medalist Jasmine Camacho-Quinn as well as other Hispanic American culture creators. In the work are references to the culture creators being 100% Hispanic and 100% American, as they share drinks with one another. The spot will run nationally in digital media over the next several months through mediums such as Youtube, Univision's VIX, Hulu, and more.