The Community promotes Marci Miller to president, U.S.
The Community has promoted Marci Miller to president, U.S., as part of the agency’s new regional structure that places clients Verizon and Samsung in their own verticals. She will oversee business growth and all U.S. client accounts aside from Verizon, including Amazon, Constellation Brands, Mondelez, Norwegian Cruise Line and Volkswagen. Former U.S. President Luis Montero moves to the role of CEO, focusing on the agency’s efforts in the U.S. and Latin America and global accounts like Samsung and Porsche.
Previously VP, managing director of the Miami office, Miller joined The Community nearly four years ago, after 14 years at Crispin Porter + Bogusky, where she held multiple senior account roles and worked with brands including Burger King and Best Buy.
“Marci is someone who knows the power of ideas and really believes in them—someone who understands the industry and us as an agency,” says Founder and Chief Creative Officer Joaquin Molla. “She fights the good fight every day for what our name stands for and how we can create connections and build communities with great work.”
The agency’s recent work includes an Olympics campaign for Samsung and the Oreo “Thins Protection Program” for Mondelez, which disguised the cookies in packaging made to look like underwear or cookbooks to prevent kids from eating them all.
Miller’s purview expands from the Miami office to include New York and San Francisco as well, and she inherits a shop in flux. “We've started to really focus on our way forward post-pandemic, and homing in on what matters most to us, which is our work and our people,” she says. “It's ensuring that we continue to foster a culture of diversity, equity and inclusion. And the pandemic made it very apparent to all of us that work-life balance was critical. That ensuring there were appropriate boundaries—with clients, with coworkers—to ensure that that balance was achievable. And that's something we'll really continue to take accountability for and continue to nurture.”
The agency now comprises five business units, all reporting to Montero. Miller leads the U.S., while Julieta Rey runs Latin America as VP managing director for La Comunidad. Laurie Malaga is exec VP and head of integrated production for Makers Lab, the agency’s production arm. Samsung and Verizon make up the last two, with Ben Bittman as exec VP, managing director, overseeing Verizon.
“The structure is designed to be flexible, to the needs of our clients, to the needs of our people,” Montero says. “Verizon spans New York, Miami, San Francisco in terms of the resources that are now working on it. So it has become a pretty tight community,” he says of the teams working on the account, whatever their physical locations.
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