Cotton Incorporated spent $19.4 million on U.S.-measured media in 2022, according to Vivvix, including paid social data from Pathmatic.
Cotton Incorporated, the trade association for American cotton growers and importers, has begun a closed review of its creative account, according to a statement from the organization.
The account has been handled by Adam&EveDDB, formerly DDB NY, since 2003. The Omnicom agency has been invited to pitch and plans to participate, according to Cotton Incorporated.
“We’ve had a solid, almost 20-year relationship with Adam&EveDDB (formerly DDB), and together we’ve produced successful work,” said Kim Kitchings, senior VP of consumer marketing at Cotton Incorporated, in a statement. “At this time, we have a responsibility to our stakeholders to review the business.”
Notable work from the 20-year partnership includes 2017's “Unstain your style” campaign, which illustrated the ease of cleaning cotton, and the 2006 “Mystery Fabric” digital campaign designed to educate consumers on checking labels for 100% cotton apparel.
Joanne Davis Consulting is supporting the review. It did not respond to a request for comment.
Cotton Incorporated spent $19.4 million on U.S.-measured media in 2022, according to Vivvix, including paid social data from Pathmatics. It spent $18.9 million in 2021.
The Cotton account review follows news of the merger between DDB New York and Omnicom sister agency Adam&Eve NYC, which was announced in May. Key clients for the combined entity include PepsiCo, JetBlue, NBA 2K and PlayStation, Kroger, Lipton and Molson Coors.
A month before the merger, Johnson & Johnson launched a U.S. creative review for Aveeno and Neutrogena, which had both been DDB clients. DDB lost its business with Aflac and Persil ProClean in 2022.
