Cotton Incorporated puts creative account into review
Cotton Incorporated spent $19.4 million on U.S.-measured media in 2022, according to Vivvix, including paid social data from Pathmatic. (Cotton Incorporated)
Advertisers, internet giants and ad tech companies are about to meet for the annual NewFronts digital ad sales conference, but at a time when brands shift marketing strategies on the fly to account for unpredictable tariffs.