2020 has been a tough year for all, but for Boulder-headquartered MDC agency CPB it’s been particularly rough. January saw the departure, once again of its celebrated co-founder Alex Bogusky, and last month, the agency parted ways with Domino’s, a client it helped to make famous as an innovative digital marketer. Now, the agency is setting the stage for its next chapter with a new chief creative officer and a new headquarters.
For its new U.S. creative chief, the agency has tapped Jorge Calleja, an agency vet who is currently serving client-side as the VP of marketing and executive creative director of esports at Activision Blizzard, a company that has seen much success during the pandemic.
Prior to going client-side, Calleja served in executive creative director posts at top creative shops including Deutsch L.A., TBWA Media Arts Lab and The Martin Agency. At the latter, he worked on notable campaigns for Oreo, including the “Wonderfilled” push. Prior to that, he was based in Amsterdam at Wieden+Kennedy, where he was group creative director for brands including Honda, LEGO and Coca-Cola, for which he helped develop the celebrated “Happiness Factory” campaign.
“Leaving Blizzard is emotional for me,” Calleja said in a statement. “I will always be grateful to have worked among the amazing creative talent in such an exciting industry.”
He added that CPB has always been a “dream” destination for him. “It is an honor and an enormous responsibility. But I’ve always gravitated toward the opportunities that challenge me as they are the most rewarding. Now is the time to turn the page on a new chapter, dissect what makes this place special, and use those core values to grow into the future.”