David Droga explains why he sold to Accenture, his desire not to 'cash out'
David Droga delivers a keynote to the audience at the tenth annual Ad Age Small Agency Conference in New Orleans on July 31, 2019. (Sean T. Smith for Ad Age)
The condiment maker has put ketchup in syrup bottles in diners as part of a campaign that includes Reddit, outdoor, social, TV and celebrity Gil Ozeri.