Dentsu reorganizes by practice, names leads for creative, media and customer experience

Dentsu is reorganizing its corporate structure by practice as it seeks to centralize its teams in a way that better suits how clients want to work with agencies. Under the new structure, all creative, media and customer experience management globally will be grouped by practice. Each of Dentsu’s three new global practice leads will report to Jean Lin, who was named group president of global practices for Dentsu Group earlier this month. Check out the latest Ad Age events and award programs “Clients tell us they want elegant and seamless services which help them deliver on transformational outcomes,” Lin said in a statement. “We’re removing the barriers and that will allow us to do just that in a way which very few others in the industry can match.” Yasuharu Sasaki becomes global chief creative officer, overseeing creative for the entire Dentsu network. Sasaki will also retain his current responsibilities as CEO, creative of Dentsu Japan. Will Swayne, who was chief client officer within Dentsu Aegis Network, will become global practice president for media, working with Dentsu’s four regions (Japan, the Americas, Europe, the Middle East and Africa, and Asia-Pacific) and three global media brands (Dentsu X, Carat and iProspect). Dentsu said this will “future-proof” its media capability, including using Dentsu’s supply-side management platform Amplifi. Swayne joined Dentsu in 2000, managing Carat’s global Adidas account. He worked his way through the ranks, taking over as global president of Carat in 2016. Pete Stein will become global practice president for CXM. Stein will also retain his role as president of Merkle Americas and leader of the Dentsu CXM service line in the Americas. Before joining Merkle in 2020, Stein was CEO of Huge. Subscribe to Ad Age Sign up now for the latest industry news and analysis Click here Peter Huijboom, CEO of media and global clients at Dentsu International, is stepping away from the role at the end of the year, Dentsu announced. He will transition to an advisory role as executive advisor of client relations. Doug Rozen, who was CEO of Dentsu Media Americas, left the company over the summer after an earlier reorganization that shifted about 1,000 Dentsu U.S. staffers into different roles within the holding company.

Dentsu reorganizes by practice, names leads for creative, media and customer experience

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