Dow Jones—owner of editorial brands such as The Wall Street Journal, Barron’s, MarketWatch and more—has begun an agency review that will cover creative, production and media. The review encompasses all Dow Jones consumer brands and its business-to-business products, including Factiva and Risk & Compliance.
The news comes after Dow Jones hired Sherry Weiss as its chief marketing officer in September. This review is part of a larger “transformation project” for the company to restructure its internal marketing functions to provide more “consistency and efficiency” within its operations, according to a statement by the company. This will include a look at the company’s in-house agency capabilities.