Other digital ads in the campaign are more in-your-face with lines such as, “You can’t carpe DMs,” and “Your houseplants are not your friends,” with the GTFO tagline.
Mojo attacked the brief as a cultural problem, not a business problem, said Mo Said, Mojo founder and creative director. “There’s still a hesitance from a recent culture of the past asking ‘Why do we go out? Why do we meet people?’” Said said. “[Eventbrite] wanted to push culture by saying we should get together more as people.”
More about Mojo
Mojo has made a name for itself in breaking the mold, first getting noticed in 2020 after “hacking” the Oscars and doing buzzworthy work for Girls Who Code and Savage X Fenty.
The independent agency has picked up clients including the Truth Initiative and Match, and has already surpassed the $16 million in billings it made in 2022, according to Said.
If news out of the agency has been slow in 2023, that’s by design, said Said. Instead of focusing solely on work, Mojo is looking for the “hardest problems to solve.” In May it hired Ray Kang as head of growth for the agency.
“The first half of the year, we spent a lot of time trying to find our partners, and the second half of the year, we started making work for them,” the founder said.
The agency has also been growing its headcount, up to nearly 80 people from around 50 this time last year. While Said admits to some “interesting challenges,” he said he has been learning.
“The growing pains were painful, but every day I wake up, I realize how stupid I was the day before,” he said. “I’m having fun, but I’m excited to get closer and make some great work now.”