FanDuel and Wieden+Kennedy part ways after four years

W+K was behind FanDuel’s “Kick of Destiny” Super Bowl campaigns, including this year’s effort with the Manning brothers. (FanDuel)

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March 11, 2025 06:42 PM

FanDuel Sportsbook and Wieden+Kennedy have parted ways, bringing to a close a nearly four-year relationship that included multiple Super Bowl campaigns. The online fantasy sports and sports betting company has not yet launched a formal review but is looking for new creative agency partnerships, according to people close to the situation.

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