The Flaming Lips Frontman Wayne Coyne is diving into advertising, joining Deeplocal, the creative technology studio focused on experiential and product invention that WPP acquired in 2017. His title will be experience designer.
Coyne plans to be an active member and contributor on select experiential projects, as potentially will The Flaming Lips multi-instrumentalist, composer and songwriter Steven Drozd and the rest of the band. (Coyne is the only one with an official title at this point.)
"Anyone who is involved in robots, I am automatically interested in them," Coyne tells Ad Age. The Flaming Lips' most critically acclaimed album, "Yoshimi Battles the Pink Robots," was centered around the rise of technology and artificial intelligence. Deeplocal, for its part, is a spinoff of an art and technology lab at Carnegie Mellon University. "I think [the partnership] just grew from there," he added.
Coyne spoke as he was getting ready to attend an Ariana Grande concert in his hometown of Oklahoma City.