Mark D’Arcy, the former chief creative officer and head of global business marketing at Facebook (now Meta), has found his next job at martech company The Brandtech Group. D’Arcy will serve as partner and chief creative officer, with a focus on bringing tech-enabled solutions to brands, including new capabilities in Web3.

D’Arcy worked at Facebook for 10 years before leaving last August. He helped develop the strategy group Facebook Creative Shop, through which he was instrumental in teaching brands how to correctly advertise using social media. 

In his new role, he will lead innovation in a space that, like social media a decade ago, poses significant disruption to the way that consumers use the internet. Web3 is seeing interest from brands across the industry, and The Brandtech Group has committed to exploring relevant technologies, like the metaverse and AR, to serve its clientele.

When the company refreshed its name from You & Mr Jones earlier this year, CEO David Jones told Ad Age that he expected the next five or six years to be a building period for the metaverse. Another part of this vision will be NFTs, which The Brandtech Group quickly activated by minting its retired You & Mr Jones logo into digital assets and distributing them to employees.

Last year The Brandtech Group launched several new services, including a media division led by former Mindshare CEO Nick Emery and an e-commerce services unit led by former global head of agency partnerships at Amazon, Virginia Douin. Dawn Dickie, who previously served as chief financial officer at Mindshare, signed on as chief financial officer of The Brandtech Group in January of this year.

At the time of the refresh, the company flirted with the idea of going public, but no developments have been made since. With D’Arcy at the helm of tech solutions, however, The Brandtach Group will explore potential acquisitions, per a press statement. D’Arcy will have access to a significant war chest to conduct these actions. 

“Mark is one of the very few people who is a deep expert in both the brand and technology worlds and he will be able to bring that expertise to our clients,” said Emma Cookson, partner at The Brandtech Group, in a press statement.

The company's net revenue grew 37.3% in the first quarter of 2022, following annual growth of 50% in 2021 and 27.1% in 2020.