How Gen Zers can stay employed and grow at ad agencies

Editor’s note: At Ad Age, we use AI-assisted versioning to create additional versions of our original reporting. Our AI highlights key takeaways and connects insights to real-world applications—without altering the core facts or intent of the original reporting. Every AI-assisted version is reviewed by the newsroom for accuracy and fairness. This is an AI-assisted version of How to recruit and retain Gen Z advertising employees by Ad Age Senior Reporter Lindsay Rittenhouse and is based entirely on that story. The advertising industry is evolving fast, and Gen Z is playing a major role in reshaping agency culture. While companies are figuring out how to attract and retain Gen Z talent, early-career professionals also need to know what it takes to stay relevant, employed and growing in this space. Here’s what young professionals need to focus on. Flexibility is key—but so is trust Gen Z values flexibility, but agencies are still balancing remote work with in-office culture. While some companies are tightening return-to-office policies, many recognize that giving employees autonomy leads to better retention. The key is to demonstrate that you can handle this freedom responsibly. Also read: 24 Gen Zers to watch in marketing and advertising Ad Age Gen Z Contributor Column We welcome Gen Zers to submit fresh takes exploring Gen Z within the ad industry Learn more here Your side hustle can be a strength—use it wisely Many Gen Z professionals have side projects, whether it’s a small business, content creation or freelance work. Agencies aren’t necessarily against this—some even see it as an asset. But the way you manage it matters. Office perks are nice, but real benefits matter Fancy office spaces with ping-pong tables aren’t as important as meaningful perks like mental health support and financial wellness programs. When considering long-term career growth, focus on agencies that offer real support. Advancement isn’t just about time served Gen Z is eager for rapid career growth, but promotions aren’t just handed out—they’re earned through skill, impact and leadership. Culture and inclusion matter—find the right fit Diversity, equity and inclusion remain critical to agency culture, according to several advertising leaders. Many Gen Z employees choose workplaces based on these values, and agencies that neglect DEI may struggle to keep young talent. To stay employed and thrive in an agency, Gen Z professionals need to balance flexibility with accountability, showcase their entrepreneurial mindset, take advantage of real benefits and actively shape their career paths. Most importantly, find a company that values your skills and respects your work-life balance. Agencies need Gen Z talent to stay relevant—just make sure you’re in a place where you can truly grow.

How Gen Zers can stay employed and grow at ad agencies

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