Hotels.com today broke a new campaign from a new agency.
The Dallas, Texas-based booking platform has been working with CPB since 2013, but today released a push from Knoxville, Tenn.-based Tombras that also promotes casino and resort chain Resorts World.
The nearly two-minute video stars the brand’s mascot Captain Obvious, who takes viewers on a high-speed tour through Resorts World's brand-new Las Vegas property, the first integrated resort to open on the Strip in a decade. In it, he explores the array of amenities and experiences spanning 40 bars, five pools, 3,500 rooms, dozens of restaurants, casinos and live performance venues across three different hotels. “It’s so big it would be ridiculous to show you all of it in one video, so that’s exactly what I’m going to try to do now,” he says.
The new campaign work was spearheaded by Jeff Benjamin, a former CPB leader who joined Tombras in 2019 after a two-year stint at Barton F. Graf. Benjamin spent eight years as a creative at CPB before leaving the agency in 2012. Tombras referred calls for comment to Hotels.com.
It was reported by Adweek in June that CPB had lost the Hotels.com account though the client did not confirm at the time, only saying: “We are working with our new marketing leadership to evaluate our agency relationships.” At press time, CPB was not immediately available for comment.
When asked about its relationship with CPB, Hotels.com issued a statement from Mike Wolfe, head of global brand creative, which said, "We have a number of agency partners that we work with in a variety of ways. Tombras has been a great collaborator for us on this Resorts World Las Vegas partnership. Over the years we've refined the brand's strategy, as well as the Captain Obvious character, which allows us to work with multiple partners effectively."