FCB New York has been appointed global creative agency of record for Intuit QuickBooks following a review that began in February and included multiple agencies.
The account was previously held by TBWA\Chiat\Day, which first started working with the brand in 2017. Beyond the U.S., which is QuickBooks’s largest market, FCB London will handle the business in the U.K. while FCB Canada will be responsible for Canada. The company will also work with R/GA in Australia. International revenue comprised 8% of total revenue for QuickBook parent Intuit in its 2022 fiscal year, according to Intuit financial filings.
FCB will work on marketing for QuickBooks Online, QuickBooks Payroll, QuickBooks Payments and QuickBooks Time.