The pairing, the partners said, will allow both companies to collaborate and scale business. For Team Epiphany, the partnership is expected to open doors in the entertainment world and broaden its client roster. For Hoorae Media, the partnership is expected to jumpstart its foray into the marketing sphere.
“Team Epiphany has also been doing this for 20 years. So they have incredible expertise,” said Monique Francis, head of marketing at Hoorae Media. “We can bring what we do really well,” said Francis, including “our IP and other content and experiences, our audience, the power of Issa.” In joining forces with Team Epiphany, she said, “we are able to create a super team with our powers combined.”
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Team Epiphany, which has over 100 employees, first started working with Rae and her team when it led marketing efforts for the critically acclaimed HBO show “Insecure.” To promote the series, the agency helped launch Insecure Fest, a music festival, beginning with its first season in 2016. That event inspired the show to incorporate into the script a “block party,” arranged by Rae’s character Issa Dee, to support Black-owned businesses in South Los Angeles, where Rae grew up.