Mojo Supermarket has named Nichelle Sanders its new managing director as the agency looks to build its clientele while maintaining its reputation as a “non-traditional” agency, said Mo Said, Mojo founder and creative director.
Sanders succeeds Kendra Schaaf, who joined Mojo in 2020 when it had three employees and no clients. Schaaf is helping with the transition and will exit in February.
Sanders joins from R/GA where she was managing director for the New York office, overseeing clients including Sephora, Ally Financial and Procter & Gamble. Prior to that, she served as a client partner for Vice’s creative agency Virtue. Sanders also has experience beyond the agency world—she was head of marketing & strategy for AFROPUNK and spent seven years leading marketing efforts for Bluhammock Music, a record label she helped launch under Sony Music.