Interpublic Group of Cos.' Momentum Worldwide has named its North America President Donnalyn Smith to the role of global CEO.
Smith takes over for longtime Momentum executive Chris Weil, who is leaving to take a new role as a co-lead for Horizon Media’s new Horizon Sports & Experience sports marketing and brand experience agency.
Weil will remain as chairman until year-end to support Smith through the transition period and will then serve in a consulting capacity to Interpublic Group of Cos. on certain client matters through the full-year 2023, according to a statement from Momentum.
"Momentum has been at the forefront of our industry’s shift from traditional marketing to more engaging experiences that allow consumers to build emotional connections and lasting relationships with brands," IPG CEO Philippe Krakowsky said in a statement. "The company’s pioneering performance in the space is thanks in large part to Chris’s leadership of the organization and his commitment to bringing creativity to the experiential space.”